＂Wang Po＂ said, ＂Why is the real blind date activity of＂ going to the script ＂so hot？

Recently, a short video platform circulated a content of matching young men and women dressed like "Wang Po" of Water Margin. The whole network enthusiastically called her "Wang Gan Niang", hoping to let her find a matchmaker for herself and find a satisfactory object. The matchmaking scene is an open-air stage, and the crowds around it are both spectators and candidates for blind date. This kind of pairing is comparable to if you are the one. Compared with the embarrassing network e-people, the scene is absolutely hot. Some people joked: Don’t you say that young people don’t want to fall in love and get married? Isn’t this just a slap in the face of those who accuse young people?

With the popularity of matchmaking in Wang Po, some online celebrity, who has no lower limit, targeted some married men, pretending to be unmarried people, and applying for jobs on the spot, which aroused online anger. They even suspected that online celebrity’s husband and wife or individuals deliberately put "Wang Po" matchmaking on the script to attract attention. The actor of "Wang Po" also clarified on the Internet: There is no script in the program, so I hope you don’t rub traffic.

According to media reports, on April 2nd, the Long Live Mountain Scenic Area announced that the "Wang Po Media-telling" program changed the rules and implemented an offline advance reservation system. Single men and women who are interested in making friends can make an appointment at the scene in advance with their real names. The scene has been divided into single male guest area, single female guest area and tourist viewing area.

Looking at the whole incident, why is the "Wang Po" matchmaker so hot? If you were asked to look at it from the perspective of news communication, how would you answer it?

Reference answer

As a humanistic tourist attraction in online celebrity, "Wang Po Media-telling" has a certain significance in the background of delayed marriage and falling overall fertility rate among young people. It represents the interaction between young people in online social life and real life, and creates a real-life group blind date landscape different from the TV blind date program "If You Are the One", which is also the reason for its popularity in the network.

(1) media spectacle theory

The theory of "media spectacle" was first put forward by Douglas Chelner, an American expert on media culture. However, this theory can be traced back to the concept of "landscape" put forward by the French thinker Delport in his masterpiece "Landscape Society". The so-called "landscape" refers to "the visible landscape and scenery displayed, and it can also refer to a conscious and subjective show or performance". Douglas Chelner put forward the concept of "media spectacle" based on contemporary American cultural phenomena and Delport theory, which specifically means "media cultural phenomena including political events, luxurious scenes and sports competitions created by the media, which can fully embody the basic values of today’s society, dramatize conflicts and solutions in contemporary society and guide people to adapt to modern lifestyles".

(2) Symbolic representation of "spectacle of group blind date"

① Narrative wonders

Scripting is the most criticized thing about TV blind date. The handsome men and beautiful women on the stage are not only exquisitely dressed, but also their identities and lines are deliberately packaged. The characters on the screen are carefully controlled by TV production systems such as directors and directors. However, the group blind date of "Wang Po matchmaking" has realized that everyone is a mass and a blind date, and whether the packaging depends on individuals has become the biggest highlight of the event. Without the deliberate packaging of TV organizations, we should return to normal blind date, talk about our own requirements and conditions, and let blind date return to its essence.

② Scenery spectacle

Different from TV blind date, the crowd at the scene is no longer a program prop carefully arranged by the organization, clapping and smiling according to the director’s request, and the onlookers of "Wang Po Matchmaker" are also blind date. Unlike private blind date, the blind date of "Wang Po Matchmaker" is a show, in which all conditions are examined under the public, and the stage is designed like an ancient "hydrangea throwing" scene. It is said that the matchmaker pretends to be the "Wang Gan Niang" of Water Margin, which not only has something to watch, but also satisfies the tourists’ desire to travel and explore strange things, and increases everyone’s memory points with the help of the inherent image of film and television dramas.

③ Interactive wonders

With the advantage of short video, "Wang Po Media" conveys its unique narrative and scene design in the form of visual images, which makes more people know about Kaifeng’s "group blind date" attractions, and this also makes more people admire and go to the local area to punch in. Social networking promotes real action, brings more online topics with the help of personal experience in reality, and the continuous interaction between network and reality, and the continuous translation of individuals, which increases the spectacle of this interaction.

(3) Criticism of the media spectacle of "group blind date"

The media landscape of group blind date created by "Wang Po matchmaking" has brought huge traffic to the city, but it has also produced a series of negative effects in the action, which is also worthy of vigilance.

(1) low threshold leads to the behavior of rubbing traffic, lack of control and supervision.

In the media activities of "Wang Po Matchmaking", a number of married online celebrity pretended to be single and applied on stage, gradually changing the group blind date with ordinary people as the main body from "scripted" to "scripted" invisibly, and the stage became the background of some people rubbing traffic, which was criticized by a large number of netizens. The interactive spectacle has made the activity of "Wang Po Media-telling" possible, but it may also hurt this kind of cultural network attractions, and the fundamental reason lies in the lack of checks and supervision, so any activity spread through the network cannot be separated from the proper checks and supervision.

② Amateur online celebrity still needs to explore ways to extend and feed back local tourism.

"Wang Po’s Media-telling" was covered with the skin of Song Dynasty culture, and it gained a temporary popularity, but it didn’t expand any more. In fact, the relevant personnel can get rid of the popular logic of short video platform, but take root in local history and culture, and closely combine it with amateur online celebrity, for example, skillfully use the marriage and love culture of Song Dynasty to carry out the "integrated linkage" of the scenic spot, and dig deep into the local characteristic culture, so that the whole scenic spot can get a longer life cycle. However, it is often the amateur online celebrity who has a topic in the network, rather than the overall development of the overall tourist spots. Therefore, it is necessary to change the thinking path of promoting scenic spots, take an element of IP as the core, and extend it horizontally and vertically in "point, line and surface" to connect platform users and create a one-stop theme activity of "clothing, food, housing and transportation".

Journalism and Communication

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