Intelligent ceiling of automobile AITO asks M5 to construct ＂whole family bucket＂ ecology.

On March 5th, the M5 was officially delivered. As the pioneering work of AITO, it took only over three months from release to delivery, and such a rapid style really had the taste of Huawei. And Huawei’s sense of participation is stronger in the car system. With the aura of strong technology and national brand, Huawei’s first product in the field of travel has entered the consumer life.

You only need a Huawei account. No matter whether it’s a mobile phone, a watch, a home or a dress, all smart terminals can be interconnected. Now there is another big object-a car.

The reason why the M5 has attracted much attention since its release is not only Yu Chengdong’s big mouth, but also people’s imagination of immersive intelligence in automobile space. Therefore, what is the most concerned Huawei HarmonyOS cockpit system like when it is finally delivered to users? Is it worth buying a car for an "account"?

Compared with various car display screens such as triple screen, lifting screen, etc., a 15.6-inch intelligent central control large screen of Wenjie M5 carries everything of the car. First of all, the HarmonyOS intelligent cockpit has a familiar interface and interaction mode for Huawei end users. It is designed with a customized UI through a large-scale visual interaction area, which is similar to a tablet computer, so that most settings and information can be directly accessed in one step, and the zero-level operation settings are clear.

The personalized shortcut bar Smart Dock service card resident at the bottom of the desktop can be adjusted according to personal preferences, and will be actively recommended after comprehensive analysis based on road conditions, owner status and car condition. Similar to mobile phones, HarmonyOS intelligent cockpit has built a variety of window display forms, such as full screen, split screen and floating window, to meet the interactive needs in different scenarios.

In terms of voice interaction, AITO asked M5 to bring the voice assistant "Little Art". For the first time, voice vehicle control adopts Huawei’s self-developed end-cloud combination architecture, and at the same time, it takes advantage of low end-side delay and large model and entity on the cloud side to provide users with a more natural, smooth, fast and accurate voice interaction experience.

After waking up Xiaoyi, you can have a continuous conversation for up to 60 seconds, without waking up repeatedly every time you give an instruction, with a false intrusion rate of ≤1%, and you are not afraid of interrupting and invalid instructions, and you can even arrange two tasks in one sentence; Support full-interface voice control, which can be said visually or without internet. Complex instructions can be completed only by speaking simple Arabic numerals, saving time and effort and helping users to concentrate on driving; It has four-tone intelligent recognition, and accurately recognizes the instructions from the main driver, the co-driver and the back row. In the future, Xiaoyi will continue to support the recognition of Cantonese and Sichuan dialects, as well as three timbres of male voice, female voice and children’s voice for users to choose freely.

In addition, Xiaoyi can intelligently and dynamically recommend services and applications according to users’ usage habits and scenarios. In the process of driving, Xiaoyi can automatically identify the scenes such as commuting, leisure and fatigue driving by analyzing information such as time, date, location, driving duration, driving distance and DMS camera monitoring, and provide corresponding suggestions.

AITO Media M5 pioneered car sense payment, which integrated face recognition service FRS(Face Recognition Service) and Huawei in-app payment IAP(In-App Purchases Kit), and all car-related payment services could be completed in the car. In the future, users can also use the camera outside the car to scan the QR code of the parking lot, and cooperate with the face payment function in the cockpit to realize fast payment and improve the payment experience.

It is reported that each car can be bound with five Huawei accounts, which is enough for the whole family. After face recognition on the train, all the settings in the car will remember personal preferences and automatically recover and complete adjustment.

Through the same Huawei account, the car-machine-home is truly interconnected. Through the smooth video connection, it supports the switching between CMS camera and driving camera, and the content can be shared to Huawei mobile phone with one click. Users can also preset the scenes of "warm home" and "peace of mind to leave home" through the control center on the M5 car in AITO, and easily control the smart home equipment, so that they can go home and go home.

It has become a common practice for technology companies to build cars across borders, and the news that auto companies make mobile phones is constantly exposed. When software defines automobile, there is more and more interaction between technology and automobile. "The deep integration of automobile and IT industries will be an inevitable direction and a great opportunity." Zhao Fuquan, president of TASRI, once said.

At the delivery site of the M5, Wang Yanmin, president of Huawei Terminal BG Intelligent Selection Business Department, and Xu Lin, rotating president of Celeste Automobile, appeared on the same stage and started the delivery, which is an innovation in the integration mode of automobile and technology.

AITO pioneered the deep integration of new energy automobile enterprises and ICT technology enterprises, and at the same time, this integration also brought new value to AITO automobile in all aspects of production, sales and research. Especially on the sales side, a new chapter in automobile marketing is created with the new retail 3.0 model of automobile, where 1.0 is a traditional 4S shop, 2.0 is a city exhibition hall, and 3.0 is a smart terminal scene.

Up to now, AITO’s terminal channels have included sales and service outlets in more than 500 experience centers and 150 user centers. This year, a total of 1,000 experience centers and about 300 user centers will be settled. Strong channel network layout will provide users with strong protection in pre-sales and after-sales links.

In Huawei’s offline experience store, people who basically come for Huawei will be attracted by this new car, and most of them will study the car when they enter this car, so the car has a group of technology fans.

Ecological integration is like a line drawn from one terminal to another, so there is a two-way trip between cars and mobile phones. At present, the application of mobile phones is more extensive, and huge data will support the development and manufacturing of car terminals, and car companies also want to hold this part of data in their own hands. When Geely announced the manufacture of mobile phones, Li Shufu said, "Mobile phones are the application carriers for market verification and software innovation of electronic products, which can not only allow users to share the innovation achievements as soon as possible, but also transfer some safe and reliable achievements to automobiles to realize the close interaction between car machines and mobile phone software technologies."

Wei Lai’s speech is relatively more conservative. In Che Yun’s latest interview with Li Bin, he said, "Wei Lai’s entry into the mobile phone field is actually still in an investigation stage. More depends on the user’s feedback. Can you build a mobile phone with better connection with Weilai Automobile? What does the mobile phone mean to the benefit and experience of Weilai users? At present, we are still thinking. "

Huawei cut into the car from its own strengths and built a smarter car in a shorter time. However, after all, the AITO M5 is a "car", and its attribute is still travel. In Che Yun’s latest survey of "the three most concerned aspects of buying a car", appearance and performance are still the most frequently voted, while intelligence and service are not so concerned.

In any case, the emergence of AITO Challenge 5 is the first step in the integration of technology and automobile, which provides a reference model for the industry in improving the public awareness of smart cars and opening up new sales models, and has truly achieved the transformation of the smart car industry.

The prelude has been kicked off. This year, there is another car equipped with HarmonyOS intelligent cockpit system to meet consumers, namely Aouita 11, which is jointly funded by Changan, Huawei and Contemporary Amperex Technology Co., Limited. It is expected to be delivered in mass production in the third quarter. The market reaction after delivery is the most realistic evaluation.