Zhiji Automobile Shanghai Pudong vows, does the electric vehicle industry still need a brand-new brand？

On November 26th, the biggest news in the automobile industry was undoubtedly from Shanghai.

The high-end intelligent electric vehicle project, code-named "L" in SAIC, which has been rumored by the industry for a long time, was finally officially launched.

If you focus on it, there are three cores:

First, it is named Zhiji Automobile. Zhiji, taken from Zhouyi, means to consider everything with wisdom, and "Zhiji car" means to create a new era of intelligent travel with symbiosis between people and cars.

This name has a profound meaning. Deep intelligence, and all kinds of experiences are extremely comprehensive.

Second, the investor was jointly built by SAIC, Pudong New Area and Alibaba Group, and the first founding round reached the scale of 10 billion.

The backstage of this "No.1 Project" is unparalleled in strength.

SAIC will devote more than 60 years of experience, technical accumulation, parts system, global layout and rich resources to this.

Pudong New Area will gather the world-class high-tech industrial cluster ecology and core technology resources such as AI and chips in Zhangjiang High-tech Park.

Alibaba will empower users’ big data, the latest technology of Dharma Institute and the synergy advantages of Alibaba Cloud and other ecological circles.

Third, the new car will enter the war next year. It is understood that Zhiji Automobile will hold a global synchronous connection conference in Shanghai, London and Las Vegas in January 2021, and release its brand-new high-end automobile brand and its two models, one for cars and one for SUVs. At the Shanghai International Auto Show in April, Zhiji Auto will present three products and open the reservation of its first model.

This rhythm is simply lightning fast.

Presumably, when people in the industry hear the news of the launch of Zhiji Automobile, the biggest question will be-does the electric vehicle industry still need a brand new brand?

Che Toujun’s point of view is that it is very necessary.

Because whenever they see Tesla, Weilai and Ideal whose stock prices have risen to the sky, users only need to ask themselves one question. Are these brands smart enough, comprehensive enough and able to reflect the travel changes in the intelligent age?

The answer is obviously uneasy. Presumably, more will only smell the thick smell of capital bubbles.

As a result, the electric vehicle industry needs a brand-new brand, which is more focused on product and technological innovation, better at creating exquisite, rich and interesting new AI intelligent travel experiences, more committed to breaking through the width and depth of automobile intelligence, more respectful to users, and regards users as drivers of the whole business chain such as R&D, production, manufacturing and marketing.

Thankfully, all this has been clearly listed in the affidavit and action plan of Zhiji Automobile.

What Zhiji Automobile wants to build is a user-oriented automobile science and technology company with far-sightedness and great mind.

Zhiji Automobile, the time node of its birth, also coincides with the 30th anniversary of Pudong’s development and opening up.

When Shanghai’s boldness, innovation, wisdom and unconventional are gathered here, Zhiji Automobile has great potential to play the strongest voice of Pudong’s deeper reform in the field of automobile science and technology.

Let dreams fly and vitality flow.

Zhiji car, it’s up to you to show it next