Hanfu online celebrity word horse video fire out of the circle： innovation, inheritance highlights cultural charm

　　Zheng Yuxi, 25 years old, graduated from Zhejiang Art Vocational College. She is a self-media blogger of Hanfu and a model of Hanfu. According to the present words, she was a newcomer at that time, and she would also take part-time jobs with her classmates, which suddenly became a small company. Because of her good looks, Zheng Yuxi worked as an advertising actor and advertising model after graduation, and filmed advertisements for many well-known brands and city videos. In 2018, she learned about Hanfu through the Internet. "I think Hanfu is particularly beautiful and can promote China’s traditional culture, so I chose to be a model of Hanfu." She said that at that time, Hanfu was not well accepted and was considered to be a strange costume, but Hanfu has gradually stepped out of the "three pits" cultural circle and become a mass consumption.

　　Nowadays, Zheng Yuxi is a little online celebrity. With a video of a horse kicking in a Chinese wedding dress, a single video has been played more than 60 million times and praised more than 1.4 million times. It is this video that makes Zheng Yuxi realize that content innovation is the key to continuously attracting audiences. "It is not enough to rely solely on appearance. That kind of light is too short." In addition to dance movements, she will also join in the interpretation of historical plots. When talking about the charging standard of Hanfu shooting, she explained that it usually takes an all-inclusive price, covering the cost of photographers and post-retouching, which is about several thousand yuan. If the model fee is calculated alone, it is about 1000 yuan per piece. Compared with Taobao clothing models, Hanfu models charge a little more, because Hanfu photography pays more attention to the texture, cultural connotation and emotional transmission of models. "I took hundreds of jobs after graduation, and now I have bought a small house in Hangzhou." Zheng Yuxi said with a smile, revealing a little shyness in his words. Although the outside world often regards life in online celebrity as glamorous, she also admits the hardships behind it. A tight shooting schedule, getting up in the early morning, long-term makeup preparation, and persistence in shooting in a cold environment are all part of her daily work.

　　In the process of working as a Hanfu model, she found that she liked this direction more and more, and felt that the Hanfu model industry was gradually developing and growing. "Roll, of course, a national wind ceremony will be attended by famous online celebrity in the circle. In the early stage, she had to apply, and hundreds of people picked out dozens. This will force you to keep making changes, which is also a good thing. "

　　"Hanfu is particularly hot this year, and it has attracted more young models to join." This change gave birth to new occupations such as makeup girl and Hanfu photographer. Facing the competition in the industry, she has a positive attitude: "This means that the market is expanding, and more and more people are beginning to pay attention to and like Hanfu. From the initial appearance appreciation to the present pursuit of form and culture, this change will push us to pay more attention to the shooting quality and cultural communication. Nowadays, even if you walk in London and new york in Hanfu, you can feel proud sincerely. This is the power of culture. "